Matching Jobs and People

Learn how to align people, jobs, and work processes through values. In this advanced course for ValueMatch Certified Coaches and Practitioners, you’ll discover how to express work processes and jobs in terms of value systems, identify the required competencies, and match them with people’s motivations and values. This approach creates alignment, engagement, job satisfaction, and lasting performance.

Certified practitioners

Live sessions

Time investment

Assessments included

Why alignment matters

Mismatches between people and their work often arise not only from missing skills but from a deeper misalignment of values. Most competencies are rooted in a specific value system, and if a person has not developed that system, the related competencies cannot fully grow. By working with the Values-Based Job Profile, you ensure that people have both the motivation and the capacity to develop the competencies their role requires.
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Application

The Work Pattern Model

The ValueMatch Work Pattern Model connects work processes and responsibilities to values. It identifies six Work Patterns — cohesion, intervention, task execution, innovation, participation, and integration — each representing a distinct combination of external approach and internal principles. Understanding these Work Patterns allows you to translate tasks and responsibilities into value systems.

Creating the
Values-Based Job Profile

You’ll learn to build a complete job profile based on value systems and required competencies. Using the Work Pattern Model and ValueMatch templates, you’ll map responsibilities across the Spiral Dynamics colors and visualize how much each system contributes to the job. The result is a clear picture of what truly drives performance and job satisfaction in that role.

From job profile to people matching

By comparing the Values-Based Job Profile with a person’s Values Assessment, you’ll see how well their motivations fit the job and culture. This method supports recruitment, coaching, and HR development, helping you identify where alignment is strong and where tension may arise. It provides a shared language for people, leaders, and organizations.

Do not miss!

Early bird discount until February 17th

Course information

Format
Prerequisites
Certification
Included
Languages
Time
Result
Cost

Blended learning

The course consists of three online sessions of two hours each. You’ll work with one or two real positions from your own practice and create complete job profiles. Between sessions, you’ll apply what you’ve learned, match people to jobs, and bring your findings back for discussion and feedback. We use a blended learning approach, combining live sessions with online materials, exercises, and self-paced study to deepen understanding and practical application.

ValueMatch Certified Professional

This program is designed for those ValueMatch-certified professionals, already familiar with the ValueMatch assessments and Spiral Dynamics. It’s ideal for coaches, HR professionals, and consultants who want to apply values-based tools in recruitment, team development, and organizational change.

Discount for contractors and small businesses

The fee for small businesses (up to 20 employees) is € 595, the fee for corporations is € 695. Prices exclude VAT when applicable (in the Netherlands and private participants in the EU).

Certification

Upon successful completion, you will be certified to use the ValueMatch Value-based Job Profile tool.

Bundle of assessments

The workshop includes free values assessments for the participants, as well as two values assessments to practice with.

Languages

English is the language for our online course and the sessions. The Value-based Job Profile documents are available in Dutch and English, but if you need them in another language, we can work with you on translating them.

Matching Jobs and people

After completing this course, you’ll be able to create Values-Based Job Profiles, match people and jobs, and recognize sources of values tension in organizations. You’ll have a practical framework to advise leaders and HR professionals on building more value-aligned, effective, and human workplaces.

Sessions and time investment

Once you sign up for this training, you can directly start your learning journey by using the online materials. Below you find the times and dates of the online sessions. We estimate that, besides attending these sessions, you will need about 4 to 6 hours to complete this course. This includes the time you spent analyzing profiles and conducting debrief/coach sessions.

Live sessions

What our learners say

Customer Relation Management Assistant, Value Consult, Jakarta

Very engaging and fun. Widens my perspectives about how people develop in community. For those who closely works with people, whether in organizations and/or community, Spiral Dynamics can provide insights into the interactions between people and their environment and how it shapes as well as affects each other.

Stephan Becker, Team Leadership Coach,  Canada

Undoubtedly, this course's distinctive advantage lies in its unparalleled approach to evaluating VALUES, both in personal and professional contexts. This unique perspective offers insights that are rarely found in conventional coaching methodologies.
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Karine Ségelke, YZA Coaching, France

I strongly recommend this course to any professional  who looks for a practical tool and enhanced skills about innovative management taking into account the dynamics between employees values and the culture and structure of the organization they work for.

Marc Mathys, Paradigm21, Switzerland

This training gave me a deeper access to working with spiral dynamics in organizational transformation.

David Martí Garcés, Coach. Barcelona, Spain

Since I wrote the foreword to Reinventing Organizations in its Spanish edition, I have often been asked "What do I have to do to become Teal?" Thanks to the window opened with this course, I invite all of you to change this question, and to focus, to begin with, on observing the value system from where we operate right now. And to enjoy the evolutionary journey.

Milos, organizational coach, 39, Serbia

Great instruments and model to work with leaders or for transformations, especially if culture change is desired or needed - in any culture as the model is not Western leadership/culture based or biased.

Vincent, 49, researcher in engineering and yoga teacher

A brilliant Spiral Dynamics training adapted to an on line format. Learn the levels and colors, with historical background, take the time to change your way of thinking, give a new sight to your life and the human situations you approach.

Jean Denys JOUBERT, consultant, France.

Great course, with an excellent balance between concrete cases, useful debriefing, and excellent material on the platform.


Mentor, Coach, Finance Manager, Monika, Poland

The course provides valuable insight and knowledge about the Spiral Dynamics model, how to interpret each value system, and how to enhance the ability to analyze various behaviors and decision-making drivers for mentees, coachees, or peers in the business environment. Additionally, I feel equipped with a tool for gaining a deeper understanding of people.

Massimo Lavelli, engineer and aspiring "integral being" - 35 - Italy

I enjoyed every minute of my training with ValueMatch. If you want to dig more into Graves' work, here's the place to start. A lot of nuances and historical materials complete a very profound journey into the Spiral, with yes, some work to do and lots of interaction and fun with the trainers and participants. Thanks, ValueMatch, for offering a so well-done training.

Hesti N. Lestari, Psychologist & Coach, Indonesia

This one-of-a-kind course provided me with in-depth knowledge of the Spiral Dynamics theory, how to use it to analyze individuals and groups, and taught the dynamics and unique perspectives of the value systems. A must-attend course for those who want to work with Spiral Dynamics, in any situation.

Roman Passarge, consultant and coach, Germany

From my point of view, this was a very applicable, practical training for the application of Spiral Dynamics and, above all, the online assessment developed by ValueMatch. The size and rhythm of the online group was great. I will be able to make good use of the knowledge and the assessment in my day-to-day consulting and coaching work.

Mirna Ghannam, MBA, Coach and Trainer, Lebanon

The course is an eye-opening journey packed with richness, practicality, and profound learning. It offers invaluable insights into human behavior and growth, making it a transformative experience for anyone looking to understand and lead more effectively. Highly recommended for both personal and professional development!

Petr Kraus, 47 years, life and team coach, Czech Republic

The course was an excellent introduction to this model. The study materials were very useful, the lecturers were professional, and the e-learning platform was well-functioning and supportive. I’m leaving with a comprehensive understanding of Spiral Dynamics, a perspective on myself through this model, and an introduction to perceiving teams and organizations through the lens of this model.

Joe Chahwan, Career & Skill Development Coach, Lebanon.

Spiral Dynamics was a life-changing experience from the perspective of how to perceive, analyze, and behave in front of different personalities and within different societies. Acquiring that knowledge leveraged a lot of my adaptive personality skills, and supported me a lot to see things from a different perspective.

Instructors

Paul Zuiker

Paul Zuiker is co-founder of ValueMatch and the architect of the Values-Based Job Matching Profile. Certified by Dr. Don Beck as a Spiral Dynamics Master Practitioner, he has been conducting Spiral Dynamics–based training since 2007. Combining values research with practical consulting, he designs innovative methods to align people, culture, and structure in organizations. Paul’s work bridges theory and application, helping clients build systems where people and purpose naturally connect.

Auke van Nimwegen

Auke van Nimwegen is co-founder of ValueMatch and one of the founders of the Don Beck Spiral Dynamics Integral Foundation. Having worked closely with Dr. Don Beck since 2007, he is a Spiral Dynamics Master Practitioner authorized to teach certification programs. As an entrepreneur and organizational development consultant, Auke has decades of experience guiding leaders, teams, and organizations in culture transformation, values alignment, and personal development. His work integrates deep theoretical insight with practical tools for meaningful and sustainable change.

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